Google is the world\u2019s go-to search engine. Want to reach more (potential) customers and climb towards the top of the Google rankings? Share relevant knowhow on your website and pack your blog with tricks and tips. That\u2019s how to convince Google \u2013 and your readers \u2013 of your expertise.<\/p>\n\n\n\n
Easy for you to say, you might think. How do you know what knowhow is relevant? Simple: listen to your customer and focus on the questions that they keep asking. Or check keyword tools like AnswerThePublic<\/a> or QuestionDB<\/a>. Enter your keyword to generate dozens of relevant consumer questions. You immediately know what content your potential customer is looking for.<\/p>\n\n\n\n Answer popular questions on a landing page or in a blog post:<\/p>\n\n\n\n Is your website teeming with stellar content? That will attract the attention of other companies and organizations that work in the same field. And it\u2019s likely they will add a link on their website to one of your pages. Take a bow, because this is the cold, hard proof Google needs that you are an authority.<\/p>\n\n\n\n Can backlines be manipulated? Yes and no. Meaning: You can buy them, but we strongly advise against doing that. It costs money, it doesn\u2019t work and above all: it\u2019s one of Google\u2019s deadly sins<\/a>. If Google finds out it will throw the book at you.<\/p>\n\n\n\n Better idea: Build your network. Find businesses and organizations with the same target audience and insert links to each other\u2019s website. Or share your expertise in a guest blog. That\u2019s how to build a reputation as an expert in your field.<\/p>\n\n\n\n\n
Backlinks: Google\u2019s trove of gold\u200b<\/h2>\n\n\n\n
Questions about SEO and content?<\/h2>\n\n\n\n