{"id":3503,"date":"2023-01-13T15:03:54","date_gmt":"2023-01-13T14:03:54","guid":{"rendered":"https:\/\/staging.wearebatman.be\/?p=3503"},"modified":"2024-05-15T13:48:33","modified_gmt":"2024-05-15T11:48:33","slug":"site-migration","status":"publish","type":"post","link":"https:\/\/staging.wearebatman.be\/en\/website-migratie\/","title":{"rendered":"SITE MIGRATION BEST PRACTICES TO PROTECT YOUR TRAFFIC &amp; SEARCH RANKINGS"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Migrating your website can be tricky, but with sufficient planning and constant monitoring, it is possible to migrate successfully and with a minimal chance of things going wrong. Site migrations can involve a wide range of changes to the set-up of a website. Let\u2019s list the common types of site migrations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Domain name changes: from&nbsp;<strong>bestdomain<\/strong>.com to&nbsp;<strong>betterdomain<\/strong>.com<\/li>\n\n\n\n<li>HTTP protocol changes: from&nbsp;<strong>http<\/strong>&nbsp;to&nbsp;<strong>https<\/strong><\/li>\n\n\n\n<li>URL clean-ups: from&nbsp;<strong>\/shop\/product-1<\/strong>&nbsp;to&nbsp;<strong>\/shop\/dancing-cactus\/<\/strong><\/li>\n\n\n\n<li>TLD (Top Level Domain) changes: from domain.<strong>eu<\/strong>&nbsp;to domain.<strong>com<\/strong><\/li>\n\n\n\n<li>Merging content: from multiple pages to one page<\/li>\n\n\n\n<li>Merging websites: from 2 or more websites to 1<\/li>\n\n\n\n<li>Subdomain and subfolder: from&nbsp;<strong>myfavoritesite.blog<\/strong>&nbsp;(subdomain) to&nbsp;<strong>myfavoritesite.com\/blog<\/strong>&nbsp;(subfolder)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The different types of site migrations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Site migrations of any kind can be complex projects to undertake. Especially for large websites containing hundreds of thousands of pages. It is&nbsp;<strong>crucial<\/strong>&nbsp;that you carry out the migration process properly if you want to prevent your website from losing traffic due to changes in&nbsp;<strong>search engine results<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s draw up a&nbsp;<em>checklist<\/em>&nbsp;that you can use when migrating your website, and explain each step of the process in detail:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planning and scoping a site migration project<\/li>\n\n\n\n<li>Pre-migration preparation<\/li>\n\n\n\n<li>Pre-migration testing<\/li>\n\n\n\n<li>On the day support<\/li>\n\n\n\n<li>Post migration<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">1. Planning and scoping a site migration project<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Website migrations should be scheduled during a seasonal low in website traffic. Even if you go through the whole <em>checklist<\/em>, there\u2019s still a potential risk of losing some traffic. You don\u2019t want to put yourself at risk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Pre-migration preparation<\/h3>\n\n\n\n<p class=\"wp-block-paragraph translation-block\">Identify your priority URLs. This can be done by <em>crawling<\/em> your existing website, reviewing data from your analytics platforms, examining your backlink data, \u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The next step is to map URLs. Let\u2019s map where URLs will be moving to and what new redirects might be required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Pre-migration testing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your staging site is blocked from all search engines. The next step is to audit the staging site for redirects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. On the day support<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Redirection rules may work in your staging environment, but when they go live, they may break or be redirected to the wrong URL.&nbsp;<em>Crawl<\/em>&nbsp;your priority URL list for checking technical problems, followed by performing a full&nbsp;<em>site crawl<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Post migration<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">After a migration, the project is not complete. In the weeks to follow, you will want to schedule a&nbsp;<em>crawl<\/em>&nbsp;of the website on a regular basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Do you need help with migrating your website content, (sub)domain or website in general?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let BATMAN guide you through the process or let us take care of this phased project. Along with advice from our SEO professionals we\u2019ll be making sure that there\u2019s no traffic drop or potential loss of conversion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Source:&nbsp;<a href=\"https:\/\/www.deepcrawl.com\/blog\/webinars\/webinar-on-demand-site-migration-best-practices-avoid-traffic-ranking-losses\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.deepcrawl.com\/blog\/webinars\/webinar-on-demand-site-migration-best-practices-avoid-traffic-ranking-losses<\/a>)<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Migrating your website can be tricky, but with sufficient planning and constant monitoring, it is possible to migrate successfully and with a minimal chance of things going wrong. Site migrations can involve a wide range of changes to the set-up of a website.<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Website migratie %%sep%% %%sitetitle%%","_seopress_titles_desc":"Het migreren van je website kan best lastig zijn, maar met voldoende planning en constante monitoring, is het mogelijk om succesvol te migreren met een minimale kans dat het misgaat. Website migraties kunnen een groot aantal veranderingen in de opzet van een website met zich meebrengen.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-3503","post","type-post","status-publish","format-standard","hentry","category-nieuws"],"_links":{"self":[{"href":"https:\/\/staging.wearebatman.be\/en\/wp-json\/wp\/v2\/posts\/3503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.wearebatman.be\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.wearebatman.be\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.wearebatman.be\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.wearebatman.be\/en\/wp-json\/wp\/v2\/comments?post=3503"}],"version-history":[{"count":2,"href":"https:\/\/staging.wearebatman.be\/en\/wp-json\/wp\/v2\/posts\/3503\/revisions"}],"predecessor-version":[{"id":7318,"href":"https:\/\/staging.wearebatman.be\/en\/wp-json\/wp\/v2\/posts\/3503\/revisions\/7318"}],"wp:attachment":[{"href":"https:\/\/staging.wearebatman.be\/en\/wp-json\/wp\/v2\/media?parent=3503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.wearebatman.be\/en\/wp-json\/wp\/v2\/categories?post=3503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.wearebatman.be\/en\/wp-json\/wp\/v2\/tags?post=3503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}